When brainstorming strategies for promoting your webinar, make sure you include LinkedIn into the mix.

How to Use LinkedIn to Promote Your Webinar

Are you looking for a way to increase your webinar audience? LinkedIn is a great place to promote your webinar to professionals in the relevant industry. Here are some best practices in using this social channel to market your webinar:

Post the Webinar Link on Your Company Page

This is the first step you should take when promoting your webinar on LinkedIn. Anyone who follows your company will see this post on their feed. People who trust and admire your business might want to tune in.

Encourage Employees to "Like" Promotional Posts

When you "like" a post on LinkedIn, it appears on your connections' feeds. This is one feature that sets LinkedIn apart from many of the other social platforms. Encourage your staff to "like" or "share" your company's LinkedIn post so their friends can find out about this webinar. This can attract a handful of engaged viewers who might not have known about your webinar.

Promote Your Webinar in LinkedIn Groups

One of the most effective ways to reach out to new audiences is to join LinkedIn groups. You should only promote webinars that are relevant to the group you are joining to avoid "spamming" other group members. For example, if you plan on promoting a webinar on B2B marketing in the tech sector, you might want to join the B2B Technology Marketing Community and post a link to your webinar in the group.

Buy a Sponsored Ad

Some companies avoid paid advertising. Others understand the value that paid ad spots can provide. LinkedIn allows companies and individuals to buy sponsored ads. You can target them toward certain job titles, industries and company locations. You can choose between a variety of ad formats, including text ads, sponsored content and InMail, according to LinkedIn Marketing Solutions.

Create a LinkedIn Blog Post

Publishing a blog post on LinkedIn is another effective way to promote your webinar. Keep in mind that you don't want to give away all of the topics your webinar will cover. Think of this blog post as the appetizer that precedes the meal: your webinar. You want to provide readers with enough information to keep them interested but don't want to fill them up, so to speak.

At the end of your post, make sure you provide the registration link and a basic idea of what extra information readers could gain from tuning in. If you plan on recording the webinar, encourage readers to sign up in case they cannot attend the webinar on the date.

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