It’s that time of year. You’re fighting for every marketing dollar and yet expectations are that you’ll beat your lead and qualified lead (and thereby revenue) projections. Here are a few tips to extend your marketing budget, make your CMO happy and meet those revenue expectations. 1. Do webinars! Most marketing departments rely on those […]

Whoever said two heads were better than one was right. That said, whoever decided that two companies function better than one was even smarter! If you are looking to kick up your marketing efforts through forming a strategic partnership, here are five steps you need to take to develop a partner plan. 1. Choose the […]

Your corporate social responsibility (CSR) is more than a piece of paper or an annual holiday drive – it’s an extension of your brand. These efforts can range from giving small donations to a charity to implementing environmentally friendly practices organization-wide. Therefore, what cause you choose to support or work toward will have a direct […]

Shouldn’t the user experience … be about the user’s actual experience? A study published in the Oxford Journal Interacting With Computers, find that a UX designer’s goal is to “improve customer satisfaction and loyalty through the utility, ease of use and pleasure provided in the interaction with a product.” However, sometimes user experience (UX) designers […]

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