The month of October leading up to Halloween is scary enough for me, the last thing I need is to be haunted by ghosts of webinar mistakes. Here are a few things to avoid. Should you happen to make these mistakes, I've included the witches brew remedy to cure you. Some of these are my own "worst practices" and others are remedies I learned from communications expert Sharon Burton’s webinar called, “Getting the Response you Want: Promoting your Webinar.”
- DO NOT promote your webinar with a loooong boring write-up.
- Haunting Effect: Nobody will sign up for your webinar if the description doesn’t grab their attention.
- Witches Brew Remedy: Keep it at a 150 word maximum, clearly stating 3 take-a-ways by attending the web event.
- DO NOT include the entire webinar write-up when promoting via email.
- Haunting Effect: The lengthy email may cause you to lose a potential attendee.
- Witches Brew Remedy: Include only the first sentence of your webinar description along with the title, date and time.
- DO NOT cram too much information onto a PowerPoint slide.
- Haunting Effect: Your point becomes muddled and less effective.
- Witches Brew Remedy: Use the slides to add value by visually reinforcing what you are saying.
- DO NOT use speaker phone.
- Haunting Effect: Your webinar will echo like you are in a spooky graveyard and your audience will be scared away.
- Witches Brew Remedy: Use a land line.
- DO NOT forget to mute your computer and turn off your instant messenger.
- Haunting Effect: Your embarrassing dirty laundry will be revealed to people you either know or do not know (you decide what’s worse).
- Witches Brew Remedy: Self-explanatory, but quit out of the IM.
- DO NOT forget to record your webinar and DO NOT neglect creating a webinar archive.
- Haunting Effect: Enthusiasts of your webinar series who want to catch webinars they missed, will not be able to.
- Witches Brew Remedy: Check out ReadyTalk’s webinar archive for ideas : )
Hopefully these webinar DO NOTs will prevent hauntings from the ghosts of webinar mistakes.
Also, be sure to check out Sharon Burton’s webinar, “Getting the Response you Want: Promoting your Webinar” for more Do's and DONTs.