We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have – webinar recordings. We had a little fun with the theme on this one. With a number of Breaking Bad fans on our marketing team, we decided that we’d run with the idea of webinars as a gateway drug to a video marketing strategy (queue theme music).
We’ve all been on a webinar about webinars before, but not quite with this twist – and Breaking Bad had plenty of twists. Just as Walt walked a fine line (for a while at least) between high school chemistry teacher and impending drug lord, webinars are a jump off point for video marketing when you introduce some creativity. In the same light, the common elements you need to create your ‘product’ (videos) are right at your fingertips. However, to truly get your customers hooked, you have to take your webinars to the next level and deliver an engaging on-demand experience.
If you’re a marketer and you haven’t put together your video strategy, don’t worry, you’re not alone. Our webinar included a solid thirty minutes just for Q&A on the topic and we still didn’t get to all of the questions. Which also is why you’re reading this blog – you have questions of your own. But wait, how about you WATCH the Q&A instead? In practicing what we preached during the live webinar, we compiled a list of 8 burning questions posed by our audience and answered them in an eight minute video session. So without further ado …
We hope this quick video was just as informative as it was funny (at least we think we’re funny, you may think otherwise). You can also view the entire webinar with more great questions and discussion from our presenters. With some preparation and basic editing skills you can transform your webinar recordings to take on new life beyond the archive page. And don't forget about the distribution! We touch on this in the video, go back and watch – it's worth the sixty seconds. We hope you can take these tips and begin to build a comprehensive video library, starting with your webinar archives, that will continue driving leads into and down the funnel.